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《麦肯锡季刊》2009年1月十大阅读排行

www.mckinseyquarterly.com/newsletters/2009_02_cn

1. 战略2009年，中国可能令世人惊诧的7件事一些可能发生的事情可能再次改变世界对中国的看法。

2. 经济研究麦肯锡全球调查：经济状况快照（2008年12月）12月初的一次调查显示，12月份是一段难熬的时光。预计其企业盈利将在2009年出现下滑的高管人数是上个月的两倍，而超过半数的人预计,其国家将在2009年第一季度出现通货紧缩。与其他企业相比，小型和私营企业的表现依旧好于其他类型的企业。

3. 企业金融金融危机：过去与现在过去，金融危机对实体经济的影响与现在大不相同。虽然过去的经验教训并不会为乐观的看法提供太多理由，但它们确实可以为企业如何准备应对这一次的金融危机提供一些启示。
4. 金融服务金融危机与亚洲的未来亚洲地区遭受了重创，但依旧能够为世界的复苏提供帮助。同时，这场全球危机很可能促使亚洲市场进一步整合。

5. 战略20世纪30年代的创新启示录从历史经验来看，即使是最严重的经济衰退期，也能够为有资金、有想法的企业提供巨大的机会。

6. 能源、资源及原材料经济低迷期的行业趋势一瞥在不确定性极高的时期，了解行业长期发展趋势有助于高管制定有力的战略。本文重点介绍了最有可能影响钢铁、高技术、化工和消费品等4大行业未来业绩的结构性问题。

7. 企业金融危机为何未曾动摇资本成本这次衰退中，资本成本到目前为止并未攀升，在以往的几次衰退中，也是如此。

8. 战略应对不确定性的战略新探——《慧眼预测》作者Hugh Courtney专访 作者Hugh Courtney认为，尽管处于最高水平的不确定性也不能阻止企业对于所处困境进行理性的分析，但金融危机仍显示出人们所用工具以及思维的局限性。

9. 战略在不确定性中引领前行企业的未来面临着众多的可能性。灵活、敏锐、恢复力强的企业更有可能挺过危机，进而发展壮大。

10. 营销经济低迷为营销商制定的新规则衰退时期的老规则这次

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