lightspeedpanel

What is Market Research?
Lightspeed Research is one of the world's leading online market research companies. We collect information about people's preferences for products, services, and marketing programs (such as TV advertisements). As a member, you are part of a group of people who have agreed to participate in market research studies.

How Do Survey Answers Have an Impact?
When you participate in surveys, we collect your answers, combine them with answers from other participants, strip off your personal information and provide the results to our clients. Your answers are provided in an aggregate, anonymous form, which means that the shared information will not contain nor be linked to any information which personally identifies you.
Based on the results of the surveys, our clients make decisions about their products, services, and marketing programs. Our clients represent a wide range of industries, which is why you may participate in surveys about a variety of topics.

Who is Lightspeed Research?
We were founded in 2000 and are owned by WPP, one of the world's leading communications services groups. We believe that it's our role to shape the future of online market research. We are members of and actively participate in global market research organizations that promote the best practices within our industry.

You Make This Happen
Without you, our work would not be possible. You are the driving force behind our business. That's why we encourage our members to let us know if there is anything we can do to help improve your experience. Please always feel free to send your suggestions or ideas to Lauren, Our Panel Care Manager.

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